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Angela Tsai and Michael Yun, Amazon Web Services
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How to Use Analytics to Better Understand Your Donors
In recent years, data has become an important asset, and it shapes the way organizations of all sizes make decisions. But there's a wide gap between possessing data and using it to its its full potential. This is particularly true for today’s nonprofits, which deal with siloed departments, evolving donor behaviors, and a competitive landscape.
In recent years, data has become an important asset, and it shapes the way organizations of all sizes make decisions. But there's a wide gap between possessing data and using it to its its full potential. This is particularly true for today’s nonprofits, which deal with siloed departments, evolving donor behaviors, and a competitive landscape.
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